Key Benefits

Automating data flow between your customer facing websites and internal business systems improve efficiency, accuracy and consistency across all systems. From day one you will notice a significant reduction in operational expenses, increase in company and employee productivity and improved profit margins. More importantly real-time data transfer between systems improve your customer’s buying experience as well as the pre and after sales experience.

Increased ROI
Enhanced UX


  • Multiple datasets with one web site or system fed from one or more locations
  • Multiple datasets feeding more than one web site or system with data potentially split across systems from each source
  • Easy to add additional data sources for the same web site or system
  • Multiple Scheduled Outbound events
  • Multiple Scheduled Inbound events
  • Table to table mapping
  • View to table mapping
  • Field to field mapping
  • Works with any ODBC compliant source
  • Adjust views
  • Automated, scheduled synchronisation of frequently changing digital assets including documents and images
  • Provides data export (CSV, XLS, XML)

Outbound Connectivity

Typical data sent to a customer facing system includes:

  • Customer account information
  • Addresses
  • Order history and updates
  • Stock
  • Subscription & membership records
  • Pricing (complex and contract pricing included)

TranSync Direct also handles digital assets uploading and synchronising item images, specification documents, invoice PDFs and other electronic files.


Inbound Connectivity

Information returned to your internal business systems can include:

  • New customer information
  • Updates to customer information
  • Estimate request
  • Orders
  • Requests for information
  • Payments on account
  • Payment authorisations
  • CRM activities
  • Support issues
  • Subscriptions


For TranSync Direct (Direct SQL based integration) a token-based security system is in place and communication is only within your private network and to/from your web server. For other methods TranSync carries out multiple handshakes on any inbound or outbound data transfer so roll back is always possible.

Data is transferred using Direct SQL (for internal transfers and those to a known network such as your web server) or via https for third party hosted sites and web-based APIs. Extensive error trapping is used throughout and any errors can and are emailed to one or multiple email addresses to ensure that those that need to know, know promptly and with sufficient detail to act.