White House Products

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Overview

White House Products (WHP) is a manufacturer and stockist supplying pumps, motors, and related components globally. With extensive custom-built products, complex pricing structures, and multi-channel operations, WHP needed an e-commerce solution that could grow with their business, not restrict it.

The Challenges

When WHP first approached us, they faced multiple critical issues:

  • Massive Inventory & Build Complexity: WHP manages a huge number of stock-keeping units (SKUs) and custom-built product parts. Their “Build Your Own” programme (for pumps and motors) was outdated and limited in range.
  • Complex Pricing Structure: Discounts varied based on country, customer type, and product line. They needed a system that could apply these layers of pricing logic reliably.
  • Systems Integration Problems: Their existing site didn’t integrate reliably with their main accounting system (Exchequer) or CRM (Gold-Vision). Tools provided by Exchequer for importing website orders were insufficient.
  • Global Reach & Multilingual Needs: WHP sells worldwide. They already supported four languages and wanted scalability for more.
  • Carrier & Shipping Logic: Accurate delivery costs were essential. They needed real time integrations with multiple carriers (FedEx, DHL, UPS, Royal Mail). Also, regulatory rules for shipping to different countries required dynamic logic.
  • Returns & Warranties: There was no robust onsite solution for warranties, returns, and after-sales processes.
  • Multi-Currency & Multiple Sites: Customers wanted to pay in their own currencies. Also, a secondary site (Hy Power.com) with different branding/feel was needed.
  • Lack of Control & Flexibility: The previous site was rigid; WHP couldn’t update content, imagery, or configurations without external assistance.
  • Poor Reliability of Existing E-commerce Tools: Order imports, pricing logic, and SOP (Sales Order Processing) functions were unreliable under the previous system.

Our Solution

We worked closely with WHP to design and deploy a bespoke e commerce platform that met every one of their requirements:

  • Fully integrated with Exchequer (accounts) and Gold-Vision (CRM), ensuring seamless import of website & SOP orders.
  • Updated “Build Your Own” configurator covering their full range of manufactured products.
  • Complex pricing rules implemented: customer type, product range, geography all feed into dynamic discounts.
  • Multilingual support with ability to scale; multi-currency payment options enabled.
  • Real-time carrier integrations for shipping (DHL, FedEx, UPS & Royal Mail), including automated carriage cost calculation.
  • Returns and warranty module to handle after-sales efficiently.
  • Dual-brand site setup (Hy-Power) with similar functionality but distinct look & feel.
  • Easy-to-use content and product management tools so WHP staff can update the site without technical help.
  • Strong search, faster customer account payments, and SOP staff empowered with access to stock, prices, images, and shipping data.

Outcomes & Impact

WHP has seen measurable improvements across key areas since launching the new site:

Metric Result
Business Growth & Efficiency Turnover increased, internal processing became much more efficient, and customer satisfaction improved.
Order Volumes Website orders (including SOP orders) doubled.
Customer Experience Easier for customers to use; online payments for account holders; returns & warranty processes improved.
Support & Responsiveness Stack’s support is fast, clear, and helpful - no confusing tech speak.

Key Features That Mattered Most

According to WHP, the following features had the greatest positive impact:

  • Ease of use for both customers and internal team
  • Rapid, helpful support
  • Online account payment capability
  • Returns/warranty module
  • Live shipping & carriage cost integration
  • Enhanced site search

WHP on Working with Stack Technologies

“Stack Technologies is second to none. The team offers a friendly, professional and high quality service. We love dealing with this company as they ALWAYS resolve our issues, without any delays or fuss. They are our favourite company to deal with, by far.”

“100% - we would not hesitate to recommend Stack Technologies to others.”

Conclusion

White House Products needed more than a standard e commerce site. They needed an adaptable, powerful platform that matched their complexity, scale, and vision. The result? A custom solution that solved every pain point, doubled their web & SOP order volume, improved margins, and restored control to the internal team.

If you’re facing similar challenges, multiple SKUs, complex pricing, global markets, and the need for tight system integrations, Stack Technologies has the experience and team to deliver.